Tavern Forums

Full Version: NonRant - 1/2 Price Wing Days
You're currently viewing a stripped down version of our content. View the full version with proper formatting.
So, here's a non rant, but almost one.

Anyway, what's the deal with 1/2 price wing days? Why are they always Monday/Wednesday (if you're lucky).

Because half price wings is such a ridiculous deal (because why wouldn't they just be cheaper all the time) they have to be making their money somewhere. So, I assume they make it off selling beer to all the people who crowd in for cheap wings.

So, here's the kicker: Why does everyone have half price wing day, on the same day of the week? If you're trying to pull in the beer crowd why having it on Monday?

We all know it's not on the weekend because bar owners know people will come in anyway, and they don't need to lure them with cheap wings. But... why have half price wing day on the same day as everyone else? Wouldn't it make more sense to pull people in on some random day of the week BESIDES the day everyone is going *somewhere* for cheap wings?

If Bar A get's 30% of the crowd, and bar B get's 33%, and bar C gets 37% of the crowd on wing day, wouldn't it make more sense to try to scoop up the people who can't make it out on Bar C's "wing day" by having it on Tuesday or Thursday?

Is everyone so confident with their wings that they think they're going to destroy every other bar every time anyway? Perhaps it's because the sub-par bars are admitting defeat, and just offer the cheap wings on Mondays too because they know they're not going to get a crowd anyway, so they might as well pick up some of the stragglers/regulars.

Anyway, yeah, that's it...
The 1/2 price nights are all based off statistical information. They are the nights that the least amount of people go out to eat. They do 1/2 price to try and pull in some business versus having no business that night at all.

Typically here in the South (Bible Belt) most churches have a Wednesday Night Supper program. Many of the food places have specials trying to either draw in the crowd that's left, or pull the people in that otherwise would have eaten at home that night.
Obviously. But why wouldn't say, a single bar, have wing night on Tuesday?

Tuesday is almost as uneventful as Monday, except you don't have to compete with the 400 other bars for the 1/2 price wing crowd.
If one bar steals all the customers, the other bars have to have the same kind of deals to compete. You can't cut your profits down to nothing all the time.

I'm sure there are all kind of studies out there showing what days it's profitable to run specials on and what days aren't. It's all a supply and demand thing.
And those studies likely have 999999999999999 graphs telling you that.
The reason I'm mentioning this is because ONE restaurant chain (Kelsey's) has moved its wing night to Thursday.

Clearly because it can afford more on market research than a mere bar.
Reference URL's